President Donald Trump’s plan to impose tariffs on America’s largest trading partners is causing concern across the country. However, Chipotle CEO Scott Boatwright has stated that, for now, the company intends to absorb any higher costs without passing them on to consumers. Chipotle is somewhat insulated from the tariffs, as they source avocados from a variety of countries, not just those affected by the tariffs.
Boatwright remains optimistic about Chipotle’s future, despite a recent slump in stock prices and slower sales growth. The company plans to open over 300 new locations and is focusing on delivering value to consumers through high-quality ingredients and innovative technology, such as the AI tool Ava Cado, which helps streamline the hiring process.
Boatwright emphasized the importance of providing consumers with wholesome, fresh ingredients and a unique dining experience. He believes that by maintaining consistent pricing and offering variety, Chipotle can continue to grow and succeed in the changing economic landscape. Despite uncertainties surrounding the tariffs and economic conditions, Boatwright remains committed to delivering value to consumers and positioning Chipotle for success in the future.
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