The Elly Amai strawberry, imported from Kyoto, Japan, has been selling for $18.99 at Erewhon, a luxury grocery store chain in Los Angeles, causing a stir on social media. Many have questioned the high price tag for a single berry, while others who have tried it have described it as delicious yet expensive. Erewhon has gained popularity in recent years, frequented by celebrities and influencers who share their purchases online, such as celebrity-branded smoothies. A TikTok video by influencer Alyssa Antoci unboxing and tasting the strawberry went viral, receiving millions of views. Antoci believes the high prices at Erewhon contribute to the frenzy surrounding the store, making it a destination for those seeking a taste of the glamorous L.A. lifestyle. The Elly Amai strawberry is marketed as a premium product, with instructions on how to bring out its maximum sweetness and aroma. Despite some backlash on social media about the exorbitant price, Antoci remains unfazed, stating that the attention received from the viral trend is an opportunity. As the berry has sold out at multiple locations, Erewhon and Elly Amai have yet to comment on the phenomenon. The expensive strawberry has sparked a debate online about whether such luxury items are accessible or necessary, given the challenges many face with high grocery costs.
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