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Meta is testing facial recognition technology to detect fake celebrity endorsements in advertisements and to improve account recovery processes, reports TechCrunch.


Meta, the parent company of Facebook and Instagram, is testing a new facial recognition technology to identify and combat scams involving “celeb-bait” ads. These ads typically use images of celebrities to lure unsuspecting users into clicking on them, leading to fraudulent schemes.

The facial recognition technology will help Meta detect these scams more effectively and remove them from their platforms. In addition to protecting users from falling victim to these scams, the technology will also make it easier for users to recover their accounts if they have been compromised by such schemes.

This move by Meta comes as part of their ongoing efforts to enhance the safety and security of their platforms. By utilizing facial recognition technology, they aim to stay ahead of scammers and protect their user base from deceptive advertisements.

The testing of this technology is still in the early stages, and Meta has not announced when or if it will be rolled out to all users. However, the company is optimistic about the potential benefits that this new tool can provide in combating online scams.

Overall, Meta’s initiative to use facial recognition technology to identify ‘celeb-bait’ ads scams and streamline account recovery processes demonstrates their commitment to keeping their platforms safe for users. As online scams continue to evolve and become more sophisticated, it is crucial for tech companies like Meta to stay vigilant and proactive in protecting their users from fraudulent activities.

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