As National Hispanic Heritage Month begins, the Harris campaign is increasing its efforts to reach Latino voters in critical battleground states. This includes new spending on Spanish-language radio and organizing events around boxing matches, baseball games, and other cultural celebrations. Vice President Kamala Harris and surrogates will be attending various events to connect with Latino voters, while the campaign plans to devote $3 million to new ads on Spanish-language radio. The goal is to reach undecided Latino voters who may be influenced by Trump’s economic message, focusing on engaging trusted messengers and combating misinformation on platforms like WhatsApp.
Polls have shown that Harris is favored by Latinos in Spanish-speaking and bilingual households, with nearly 60% supporting her compared to 32% for Trump. In English-dominant homes, Harris has 51% support to Trump’s 38%. The campaign is leveraging these numbers to tailor its outreach efforts, using events, advertising, and messaging that resonate with Latino communities. With early voting set to begin soon in key states like Arizona, Nevada, and Pennsylvania, the Harris campaign is ramping up its efforts to engage Latino voters and secure their support for the upcoming election.
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